Elite, a company of cycling enthusiasts, has been offering unique and cutting-edge products to the cycling world for forty years. It has become for us at Elite a totem, a symbol of cultural identity. A look into the future without forgetting the past. In order to become as close as possible to our cultural and historical roots we installed ourselves in an ancient production site. We have refurbished and restored it with love and care. Our Headquarters. A jewel we are proud of. Eight years after work began, the challenging job of restoration and restructuring of the complex is concluded. The Fornaci Serciari have returned to a new life. Amerigo Sartore the founder writes: I can't introduce Elite using only my point of view as we're so used to work as a team, combining our opinions, discoveries, inventions and propositions. As a sportive group, we train, select ourseasonal objectives, decide tactics, and launch our samples to win the most prestigious goals. At Elite we love the effort and the joy of victory. We’re 60-strong, all well versed in cycling, so there’s no room for improvisation. Many of us have been working here for more than 20 years. We win awards at the biggest events. We work inside an historic refurbished furnace that took us 10 years to restore. We manufacture locally, based on an idea that turned out to be fundamental to achieve success: our partners work exclusively for us, so we are primarily focused on marketing and research rather than production. We're self-financed: all our investments come from resources that are the result of everyone's work. That eliminates a bit of weight on a difficult climb. And we keep on growing. We have been specializing in R&D, production and marketing of hometrainers, bottles and bottle cages since 1979. Today, cyclists train on hi-tech hometrainers, use bottle cages and drink from technologically advanced bottles with unprecedented qualities and features. We're lucky here at Elite, and we continue pedalling with our customers, people like you: we love the effort, we don't compromise and we want the best, as we head towards the future. We believe it. Ride with us!