Fizik was founded in 1996 and focuses on high quality components that directly connect bike and rider. The success of the Italian company from Pozzoleone is based on ergonomic bike saddles, shoes and handlebar straps that perfectly combine performance, design and comfort. Fizik is constantly innovating in the fields of road bikes, MTBs and triathlons, through intensive studies on ergonomics and movement. Since its creation in 1996, Fizik had a simple mission: to improve the riding experience of all cyclists. To achieve this, the bicycle and the rider are considered as a single entity and special attention is given to the way the components are adapted to the rider's body. Fizik's brand name also reflects this: fi'zi:k is the phonetic equivalent of "physique" and stands for the form of the human body. In order to offer you the best bike saddles, handlebars, handlebar straps and bike shoes, Fizik has developed the Wing Flex technology. The Wing Flex saddle shells guarantee more leg freedom during pedaling. The Fizik K:IUM aluminum panels are a saddle frame that is extremely strong and lightweight. The Spine Concept, developed by Fizik, allows you to choose the best basic saddle model (Snake, Chameleon, Bull) and the correct saddle width (regular or large), depending on your spine and pelvis flexibility.